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Gas marketing

Started by paulmwatson · 11 months ago

Apparently American consumers choose gas on brand rather than price. Now i have no idea what the refinery situation is like in the USA but back home in South Africa the different “brands” of fuel is a joke. Every fuel brand advertises amazing technologies in their fuel, suc ... Continue reading »

2 comments

  • I'm driving over here in the US now, and I still go for the cheapest stuff. I asked a few friends here and that was the advice the gave.
  • Wow, i would *not* have guessed that. Every so often i'll run into someone who *avoids* a certain brand based on a bad experience with dirty gas at some point in the past, but i've yet to actually hear someone express any sort of loyalty *to* a specific brand.

    In fact, it's much more common to find folks driving across town to line up behind the pumps at a cheaper station, most likely burning up the few cents of savings in the process.

    Then again, i don't know anyone who buys higher-octane "premium" gasoline either. Maybe i just hang out with cheapskates...

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