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37 Willy Wonkas

Started by paulmwatson · 10 months ago

I respect the path 37signals has forged in the path few years but I have to say they are really riding the beta hype cycle hard with their upcoming HighRise app. At this point 37signals could launch the app. at the local Bedouin Starbucks and there would be a 5 mile queue outside three days [...%5 ... Continue reading »

2 comments

  • Beta hype cycle? There is no beta. We don't release betas. We release 1.0 release versions.

    We're just previewing the app while we put the finishing touches on it. It's not ready to release otherwise we would have released it.
  • Sure I understand the beta thing but Golden Tickets are a way of generating interest and hype.

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